Marketing

Successful sales and marketing campaigns come from knowing your market. Kenmark has extensive experience with the residential sales and marketing process. We conduct in-depth research into consumer buying habits, sales comparables and buyer demographics.

With this information, our expert team crafts a brand identity and overall image for the project — whether it’s an individual development or community of residential homes. Implementing design at this level ensures that the property is differentiated in the marketplace.

Based on a business plan that addresses timeframe, stakeholders’ goals, and budget, we then produce marketing materials, advertising and public relations campaigns. Budgets and schedules are tightly managed, and marketing deliverables are evaluated over time to ensure that they reflect market needs.

Our sales executives operate from an on-site and well-appointed marketing center. These same professionals then handle the sales transactions, one-on-one. They have a thorough understanding of the regulatory and contractual obligations of the purchase agreement and escrow documentation processes.

Services include:

  • Market research
  • Branding and advertising
  • Marketing planning, budgeting and implementation
  • On-site sales and upgrade management
  • DRE contractual compliance
  • Escrow management